Ltaif Siblings Open New Salon Location At Southbury Site

Everyone at Jacques Beaux Cheveux, at 900 Straits Tpke., Middlebury, is happy with the existing location and the new salon at 250 Main Street South, Southbury. They include Gerard Ltaif, Hassiba Ramli, Alex Brewster, Lika Berry, Jacques Ltaif, Jai DeOliveira and Lauren Charette. Not pictured are Kyle Konesky and Mary Lou Ciavarella. (Zukauskas photo)

MIDDLEBURY-SOUTHBURY — Jacques Beaux Cheveux, at 900 Straits Tpke., Middlebury, and its newly opened location at 250 Main Street South, Southbury, is all about family. Brothers Gerard and Jacques Ltaif and their sister Hassiba Ramli have been in business together for decades yet feel as passionate about what they do as when they opened the Middlebury location 20 years ago.

Jacques Ltaif holds a masters degree in economics yet has wanted to work in the beauty industry since before he attended college. He told Voices, “I enjoy making people feel happy by making them feel beautiful.”

He and Mr. Gerard Ltaif were strongly influenced by what they saw at their cousin’s salon when they were in high school.

Mr. Gerard Ltaif said, “I would help by washing hair or sweeping and watch what was happening.”

After only two days at that salon, he convinced himself he had learned enough to take on his sister as his first customer.

“She had to wear a hat for two months before her hair went back to normal,” he described results of that cut, adding that she was as generous then as she is now when working with her two older brothers.

Mr. Jacques Ltaif strongly believes that a good look is enhanced by a good hair style and works to eliminate bad hair days.

Lika Berry, manager, said a significant amount of research and consideration went into product selection. “We believe that the products and our color lines are absolutely the best we can use. We looked for companies that could offer formulas made with ingredients that offer beauty benefits without harming the hair or scalp.”

For that matter, the owners made an effort to ensure that their work is environmentally friendly, too, with responsibly sourced and organic ingredients.

Mr. Jacques Ltaif said, “We care about the planet because we have children and we love our clients, the little ones, too.”

Serving all ages, the salon offers cuts, coloring, styling, retexturizing, and makeup and waxing services for women and men.

Deb Fazzino, a resident of Beacon Falls, has been a loyal customer for more than 20 years, trusting her appearance to the two brothers.

“My sister recommended this salon and once I came, I never left. There’s no reason to go anywhere else because they do a great color and great cut. And, it’s like being with family here, always entertaining.”

With prom season winding down and wedding season in full swing, stylists at the salon are enjoying the opportunity to prepare women for these special, formal occasions.

“The trend now is toward looser styles, more free flowing and easy going, but with something special like flowers braided into the hair,” Ms. Berry noted.

In addition to a new location, the salons are offering a new service available to all—permanent eyelash extensions.

While the satisfaction of making a customer happy is his best reward, Mr. Jacques Ltaif emphasizes the importance of education. “We are constantly looking to improve ourselves and see what’s happening in fashion. We learn and then offer that in our salons.”

Lauren Charette, stylist, commented on the rich opportunity to learn from the brothers and how much her own techniques have improved under their influence, “There are so many ways to do hair. This is a wonderful place to work because it’s like a tight-knit family.”

Her fellow stylist, Alex Brewster, agreed there is a strong desire to make sure everyone succeeds as a team or family. “Everyone is easy going here and we support each other. We’re not competitive.”

Given their experience owning salons in Venezuela and Lebanon, the brothers can offer a strong background with many hair types that benefit customers.

They are also adept at connecting with customers and are fluent in Spanish.

Just as customers are grateful for the staff’s commitment—the holiday are reportedly marked by an impressive influx of homemade cookies—everyone at Jacques Beaux Cheveux is grateful for the support of its clientele and look forward to many more years of making them feel beautiful.

More information about the salon is available at www.jbcsalon.com, Facebook, and Instagram.

The salon opens at 9 a.m. Tuesday through Saturday and offers flexible appointments to ensure that someone who needs attention can receive it at a convenient time.

Appointments may be made by calling 203-758-9989 for the Middlebury location or 203-586-1429 for the Southbury location, which opened in April.

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